What is EIRA?

In Norse mythology EIR is spoken of as the goddess of health and healing. He had a close contact with nature as he knew the healing properties of plants and herbs. She was not only recognized for curing and preventing diseases, but also for being a beautiful woman who possessed delicacy and elegance, as well as a desire to ensure the well-being of others.

This Nordic goddess inspired the name of this beautiful jewelry and the entire “look and feel” behind the brand. However, and beyond the meaning of the name, it all started as an idea that finally materialized to reach the hearts of all those who decided to walk the path of health.


My name is Giuliana and I am a Bacteriologist. I love my profession, I love being in the laboratory and seeing the wonders of the microscopic world. Bacteriology is fundamental for decision making in the medical field, in fact, 70% of these decisions are based on the results of clinical laboratory tests. Unfortunately not many
People know about us and almost never give us credit. One day walking through the beautiful streets of Villa de Leyva, I entered a store that sold keychains that said something like “You are the best lawyer, and that is your super power.” The truth is I never thought I would come across a keychain for my profession, but to my surprise among so many models, I found it.

Obviously I bought it and carried it with me always. I never imagined that this keychain would lead me to think of an accessory that I could wear all the time and that when people approached me and asked about my necklace, I could tell my story.
How cool would it be to have a microscope-shaped pendant! I told my family that they have always supported me with all my crazy ideas, and that's how I found a jeweler who designed the models for the brand's first collection that includes other health professions such as medicine or veterinary medicine. From that moment on, EIRA was born with the purpose of being part of the lives of all those health professionals who put on the white coat every day and decide to save lives, decide to make sacrifices and decide to be an inspiration for others. EIRA represents the vocation in subtle jewelry with a high level of detail, designed by hand and made with materials such as silver that are of excellent quality.


I hope from the bottom of my heart that this small but meaningful gem makes you fall in love with it for the rest of your life and makes you happy!